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In February this year, the Swedish Market Court delivered a historic judgement, declaring the Swedish general ban on commercial advertising of alcoholic beverages in periodicals incompatible with EU law. Since it is probably the first time in Swedish legal history that a legislative act has been ruled out by a supreme court, the judgement was followed by extensive coverage in Swedish and international press.
Sweden
Global Advertising Lawyers Alliance (GALA)
The Swedish Consumer Ombudsman (CO) has during the last years reviewed randomly selected packages and labels of alcoholic beverages sold in Sweden.
Global Advertising Lawyers Alliance (GALA)
Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.
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