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SMARTLEGAL Schmidt&Partners
Another frequent mistake is that the purchase price is not transparent, that can mislead online shoppers.
Global Advertising Lawyers Alliance (GALA)
It is generally accepted that digital comparison tools contribute to transparency and consumers making more informed decisions.
SMARTLEGAL Schmidt&Partners
Here are 4 things that you need to clarify if you decided to open an online shop in Hungary.
Katona & Partners Attorneys at Law
Az étrend-kiegészítők széles körű elterjedése, a szabályozás hiánya vagy országonkénti különbözősége, valamint az áruk szabad áramlása szükségessé tette egységes szabályozás bevezetését az Európai
Global Advertising Lawyers Alliance (GALA)
In Hungary, the case-law of the HCA is of key importance in clarifying and elaborating on the relevant legislation.
Global Advertising Lawyers Alliance (GALA)
The Hungarian Competition Authority (HCA) has recently noticed that some online content and posts do not indicate the fact that the one who published it has received consideration in return.
Klart Szabo Legal
Considering that promotions are subject to rigorous legal regulation, even carefully planned campaigns might entail heavy fines.
Klart Szabo Legal
The Hungarian Competition Authority recently issued a communication on methods of setting fines in consumer protection cases.
Global Advertising Lawyers Alliance (GALA)
During the summer of 2014, Pepsi has organized a promotional campaign in which consumers who collected a certain number of Pepsi bottle caps were promised to win different types of gifts, including an illuminating Pepsi labelled ball.
Global Advertising Lawyers Alliance (GALA)
If the Hungarian Competition Authority initiates proceedings based on unfair / misleading advertising (towards both consumers and non-consumers), the fine that may be imposed is rather high.
SZECSKAY - Attorneys at Law
If the Hungarian Competition Authority ("HCA") initiates proceedings based on unfair / misleading advertising (towards both consumers and non-consumers), the fine that may be imposed is rather high.
Global Advertising Lawyers Alliance (GALA)
Much has been said and written about the Hungarian advertisement tax introduced in Hungary this past summer.
Schoenherr Attorneys at Law
Hungary’s new advertising tax affects not only media companies, but may also affect regular manufacturing and trading companies active in various industry segments.
Global Advertising Lawyers Alliance (GALA)
Lawmakers in Hungary have approved the introduction of taxes on revenues from media advertisements, which could jump to 40% for the biggest broadcasters.
Schoenherr Attorneys at Law
The author discusses some important aspects when using superiority claims in advertising and potential sanctions for non-compliance.
CMS Cameron McKenna Nabarro Olswang LLP
In accordance with Directive 2010/13/EU ("Audiovisual Media Services Directive"), product placement is permitted under Hungarian law (Act CLXXXV of 2010 on Media Services and Mass Media – "Media Act"), subject to a number of safeguards.
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