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Tips n' Tricks, a regular publication put together by Corrs' leading trade promotions and advertising team, provides a handy and practical snapshot of key learnings, topical issues and regulatory changes in the industry.

'Influencer Marketing' is a popular way of incresasing brand awareness, with companies engaging high profile people to endorse their brands through social media. But while this method can help drive sales and strengthen brand reputation, there are a number of key considerations you need to take into account before engaging with an influencer...

Find out what they are in the latest edition of Trade Promotions Tips n' Tricks.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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