Did you know that intellectual property is one of a business' most valuable assets? Yet it is still something that small and medium-sized enterprises (SMEs) and start-ups often overlook due to the preconception that it is too complex to address, particularly in the early stages of the business.
But, the benefits of incorporating IP in your business strategy are huge - whether protected through copyright, trademarks, or patents, use and understanding of IP sets you apart from your competitors, protecting your brand and maximising its value.
Yes IP is complex, but it's something all businesses need to understand in order to truly succeed. We're here to help SMEs cut through the legal jargon, with a summary of some of the key terms you need to know to ensure the success of your brand.
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