Canada's strict new anti-spam legislation is coming in just three weeks. Is your business prepared?
Widely considered to be some of the toughest commercial electronic messaging legislation in the world, Canada's Anti-Spam Law, or "CASL", comes into force on July 1 of this year.
CASL affect will affect every Canadian business, because it prohibits businesses from sending business-related electronic messages (such as email) unless they have consent from the recipient, or the message fits within an exemption in the legislation or regulations. Violators of CASL's provisions face heavy sanctions, including fines of up to $10 million, and, starting in 2017, private damages actions.
Anyone using electronic messages to communicate with potential clients and customers must ensure that they comply with this complex new law.
We summarize CASL in our whitepaper, Canada's Anti-Spam Law.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
