China:
商标异议案件中对商标近似混淆性的考量
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在司法实践中，在商标近似性判定时，首先应以混淆可能性作为基本标准。在此基础上，还应根据个案的具体情况，既要对商标整体进行比对，也要将中、英文拆分开来比对二者的主要识别部分、文字构成、呼叫读音等进行隔离对比，从而更客观判定商标的近似性。
除此之外，结合在先商标的显著性、知名度等相关因素进行判断。
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