Hong Kong:
PCPD Charges Bank For Using Personal Data In Direct Marketing
03 April 2017
by
Daniel J. McLoon
,
Mauricio Paez
,
Richard Johnson
,
Jonathon Little
,
Kevin Lyles
,
Todd McClelland
,
Jeff Rabkin
,
Adam Salter
,
Michiru Takahashi
,
Undine Von Diemar
,
Olivier Haas
,
Jörg Hladjk
,
Anand Varadarajan
and
Nicole Perry
Jones Day
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On January 10, 2017, the Eastern Magistrates' Court convicted a bank for failing to comply with a
customer's request to stop using his personal data in direct
marketing. Pursuant to Section 35G(3) of the Personal Data Privacy
Ordinance, a company receiving a customer request to cease use of
personal data in direct marketing must comply with the request
without charge. Failure to comply is punishable by a fine of up to
HK$500,000 and imprisonment of up to three years. The bank pled
guilty to the charge and paid a fine of HK$10,000.
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