India:
Trademark Precedents: An Evolving Landscape
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Supreme Court decisions in 2017 were instrumental in shaping
India's evolving trademark law. In the passing-off case of
Toyota Jidosha Kabushiki Kaisha v Prius Auto Industries Ltd
& Ors the court confirmed the trend of
"territoriality" over "universality", observing
that Toyota was unable to prove trans-border reputation in India
for the mark Prius before the mark's adoption and use by Prius
Auto Industries.
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