To popularize the National IPR Policy, approved by the Union Cabinet on May 12, 2016, that aims at "IPR Awareness: Outreach and Promotion", an Intellectual Property (IP) Mascot- "IP Nani" was launched by the Minister of Commerce and Industry Shri Suresh Prabhu in May 2018. IP Nani denotes a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson "Chhotu" aka Aditya. The whole idea behind having this mascot is to create awareness in a very interesting manner, about the importance of Intellectual Property Rights (IPR), among people and especially children.
Objective- To sensitize young children about the importance of Intellectual Property Rights, to nurture creativity, ability to innovate and the importance of safeguarding that creation at a very young age.
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