India:
Trade Secret: ‘Property Right' Or ‘Relationship' Dispute'
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World's first trade secret was use a forceps for delivery.
It is not surprising but true that the invention of forceps
delivery was kept as a family secret for almost 100 years by the
Chamberlain's family. But this never turned into a brand value
as it was not marketed. It is true that the real inventor of the
Coca – Cola formula was John Pemberton but he was unable to
make it as world's most selling soft drink beverage. The
formula of Coca-Cola on the other hand remained a secret of the
Candler family which was turned into a class of billion Dollar
brand IP asset by Asa Griggs Candler through his
innovative ideas and marketing tactics.
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