Fross Zelnick partnerLydia T. Gobenaspoke
withManaging IP‘s Rani Mehta about how law firms can
attract and secure clients at conferences, like the International
Trademark Association (INTA) annual meeting and other smaller
events. The article “Stand Out and Get
Involved: How Firms Win Clients at Conferences”
highlights the importance of being creative, standing out at large
conferences like INTA, and getting involved with associations and
speaking on panels to establish connections and win new
business.
In the article, Lydia emphasizes the value of taking on leadership
roles on committees and attending smaller conferences for
networking and relationship-building. She notes that these events
allow for more natural interactions and repeated encounters.
Overall, the article emphasizes that active participation, a
personal touch, and following up are essential for law firms to
succeed in gaining new clients at conferences.
To read the article in full on Managing IP, clickhere. (Subscription required.)