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Searching Content from Austria indexed under Advertising, Marketing & Branding ordered by Published Date Descending.
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1
No Trademark Protection For "Black Friday"
In a recent decision the Austrian Court of Appeal in Vienna rejected an application to have the term "Black Friday" registered as trademark
Austria
15 Oct 2019
2
Digital Services Tax Proposed
In early April 2019, the Austrian Federal Government published a draft of the Digital Tax Act 2020 which is currently under review.
Austria
16 Jul 2019
3
Geschäftsmodell Daten: Neues zur Cookie-Einwilligung
Vor dem Hintergrund der DSGVO und des darin normierten Koppelungsverbots erachtete die Datenschutzbehörde eine Einwilligung in die Setzung von Werbe-Cookies, um eine Online-Nachrichtenplattform ...
Austria
8 Jul 2019
4
Data As A Business Model: The Latest News On Cookie Consent
Given the background of the GDPR and its tie-in ban, the Austrian Data Protection Authority presumed as voluntary and therefore valid an individual's consent to accepting advertising cookies in order to use an online news platform for free.
Austria
8 Jul 2019
5
Influencer Marketing – Austrian Advertising Council Adopts Specific Rules
The Austrian Advertising Council (Österreichischer Werberat) is the self-regulating body of the Austrian advertising industry.
Austria
12 Mar 2019
6
Privacy & Information Security Law Blog - Austrian DPA Issues Decision On Validity Of Cookie Consent Solution
On November 30, 2018, the Austrian Data Protection Authority ("DPA") published a decision in response to a complaint received from an individual regarding the cookie consent options offered on an Austrian newspaper's website.
Austria
11 Jan 2019
7
Be Careful When Advertising On Facebook - Data Protection Sets Limits!
On June 5, 2018, the European Court of Justice (ECJ) passed an eagerly awaited ruling on the data protection obligations of companies that operate a so-called "Facebook fan page".
Austria
2 Aug 2018
8
Advertising Council Supports Complaint Against Lingerie Ads
Before Easter 2017, Palmers, a leading clothing manufacturer in Austria, started an advertising campaign for its lingerie collection.
Austria
6 Jul 2017
9
Austria To Levy Tax On Online Advertising
On 30 January 2017, the Austrian coalition parties agreed on the government's policy agenda for 2017/2018 and announced therein that the scope of the advertisement tax will be extended to online advertising.
Austria
20 Apr 2017
10
Wolf Theiss International IP/IT Newsticker - December 2016
On 15 September 2016, the CJEU ruled in the Tobias McFadden case that a vendor offering an open free Wi-Fi network to the public cannot be held liable for copyright infringements...
Austria
21 Dec 2016
11
Promotional Bonuses – Anything Goes?
Following the abolishment of the Austrian prohibition of promotional bonuses, the admissibility of such sales promotion activities businesses is still confronted with certain pitfalls.
Austria
28 Jan 2014
12
Advertising Directed At Children
It is unlawful for advertisements to include a direct exhortation to children to purchase – however, it is still unclear what this actually means in practice.
Austria
28 Jan 2014
13
Human Brands - The Growing Field Of Personality-Merchandising
Just recently, media around the world reported about the Spanish football club Real Madrid spending the incredible sum of EUR 100 million to acquire the Welsh midfield star Gareth Bale from Tottenham Hotspur.
Austria
13 Oct 2013
14
Advertising Of Medicinal Products In Austria – Recent Developments
Recently, more and more questions have arisen about where to draw the line between simple information and advertising a medicinal product.
Austria
2 Jul 2013
15
CEE: Court Of Justice Of EU: Freedom For The Peer
The Court of Justice of the European Union (CJEU) has deprived the audio recording and movie industries of one of their main instruments against the sharing of illegal internet content – the possibility to impose an injunction against an internet service provider (ISP) that requires it to install a system to filter electronic communications, especially those involving the use of peer-to-peer software.
European Union
7 Dec 2011
16
The World Cup and Ambush Marketing
The world’s biggest sporting event, the FIFA World Cup, runs for the next month, meaning "Ambush Marketing" will also be in the headlines.
Austria
21 Jun 2010
17
Go Ambush Marketing, Stay Legal
The term "Ambush Marketing" was invented by the advertising business in the US in the 1980s. It stands for a special kind of marketing campaign where companies cleverly connect their goods or brands with a popular, often athletic, event.
Austria
15 Mar 2010
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