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Searching Content indexed under Advertising, Marketing & Branding by John Feldman ordered by Published Date Descending.
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1
#Advert – Transparency Requirements For Influencers
They are the stars of the young generation, brand ambassadors for organizations and leaders on social media: influencers.
United States
11 Jun 2019
2
FTC Eyes Contact Lens Trademark Settlement Agreements
Over a spirited dissent, and in a 3-1 decision issued on November 14, the FTC Commissioners held that 1-800 Contacts violated Section 5 of the FTC Action ...
United States
12 Dec 2018
3
Have Something To Add? The NAD Updates Evidentiary Procedures
The National Advertising Division of the Better Business Bureau ("NAD") recently announced updates to its procedures. The change was announced by the Director of the NAD, Laura Brett, at the NAD's...
United States
25 Oct 2018
4
FTC Approves Final Revisions To Jewelry Guides
Finally, the Guides advise marketers to disclose rhodium coatings over products advertised as precious metals.
United States
5 Sep 2018
5
ALJ Affirms Antitrust Violations for Ad Tech Agreements in FTC v. 1-800 Contacts
With the holiday marketing season upon us, marketers launch the month-long, relentless scramble for consumer visibility and coveted advertising space on high-traffic inventory. One matter likely not on marketers' radars? Antitrust violations.
United States
18 Dec 2017
6
Safety Tips for Parents Buying Smart and Connected Toys This Holiday Season – From CARU
Happy Holidays Readers! We wanted to share this very interesting post from the Children's Advertising Review Unit (CARU) that discusses important issues to consider when buying that new high-tech toy.
United States
18 Dec 2017
7
Dona J. Fraser, formerly of ESRB, to serve as Director, Children's Advertising Review Unit
Dona Fraser, a leading privacy expert, comes to CARU from the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry.
United States
1 Sep 2017
8
Laura Brett Selected As New NAD Director
Last week, Laura Brett was named director of the National Advertising Division of the Advertising Self-Regulatory Council ("NAD").
United States
9 Aug 2017
9
FTC Settlement Applies "Made In The USA" Standard To "Built In The USA" Claims
Continuing its focus on "Made in the USA" claims, the Federal Trade Commission ("FTC" or "Commission"), on February 1, applied its standard for those claims to "Built in the USA" claims by entering into a settlement with water filtration company, iSpring Water Systems, LLC ("iSpring").
United States
21 Feb 2017
10
The Quarter Ham: California Court Of Appeal Affirms Judgment In Unfair Competition And False Advertising Case
You can still get your quarter ham "STARTING AT $23.99" from Honey Baked Ham, Inc. according to the California Court of Appeal in its unpublished decision on November 8, 2016.
United States
19 Jan 2017
11
Looking For A Mind At Work: The FTC Presents A Staff Summary Of Its September 2016 Workshop On Disclosure Effectiveness
Quietly, the Federal Trade Commission staff published a summary of the workshop it convened on September 15, 2016 ("Putting Disclosures to the Test"). The summary goes into detail and generally presents an accurate and objective recounting of the full-day workshop.
United States
10 Dec 2016
12
Second Pokémon Go Alliance Announced: SoftBank
The international phenomenon surrounding the mobile game Pokémon Go has captured the attention of marketers.
United States
6 Sep 2016
13
Riding The Initial "Pokémon Go" Phenomenon: Branding Basics
Pokémon Go, released July 6, has unleashed a swarm of hopeful Pokémon trainers into the world, seeking to, as Pokémon famously says, "catch 'em all."
United States
15 Jul 2016
14
FTC Penalties Will More Than Double In August
Wages may be stagnant in the United States, but one thing on the rise is the price of getting on the wrong side of the Federal Trade Commission.
United States
3 Jul 2016
15
A New "Wrinkle" in Native Advertising: NAD Embraces FTC's "Deceptive Door Opener" Theory
Last week, the National Advertising Division ("NAD") issued a decision in the realm of online native advertising.
United States
27 May 2016
16
The FTC Clarifies Native Advertising Enforcement Guidance
In its Business Guide, the FTC offers 17 specific examples that seek to touch upon many of the most common forms of natively formatted advertising.
United States
4 Jan 2016
17
The FTC Issues Guidance Clarifying Native Advertising Enforcement
As publishers increasingly rely on more modern methods of native advertising, the FTC has published a new guidance on enforcement that clarifies when native advertising may cross the line and become deceptive to consumers.
United States
4 Jan 2016
18
Making A Good Thing Better? NAD's Plans To Modify Its Procedures
The National Advertising Division (NAD) has for more than 40 years been the premier avenue for self-regulation in the advertising industry.
United States
7 Oct 2015
19
FTC Workshop On The Sharing Economy: Insights And Promise
Following Commissioner Ohlhausen's opening presentation, Stanford Professor Liran Einav introduced the first morning panel.
United States
12 Jun 2015
20
New Insights From FTC On Its Endorsement Guides To Reflect Continued Focus On Disclosures
The FTC previously addressed pictures as endorsements in its letter to Cole Haan regarding its Wandering Sole Pinterest Campaign.
United States
11 Jun 2015
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