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Searching Content indexed under Advertising, Marketing & Branding by Terri Seligman ordered by Published Date Descending.
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1
Another Get Rich Quick Scheme In The FTC's Crosshairs
Stay tuned for more about this case and perhaps more enforcement actions from the FTC and the states against other business opportunity schemes.
United States
9 Oct 2019
2
Business Opportunity Or Pyramid Scheme?
Following from the guidance to multi-level marketers issued by the FTC last year, the FTC has just announced a $150 million settlement with multi-level marketer AdvoCare International, L.P. and its former chief executive officer.
United States
7 Oct 2019
3
Aspiration Is Not Substantiation
From chickens to pigs: NAD issued its second press release this week announcing a Decision involving animal welfare claims.
United States
24 Sep 2019
4
When Is A Picture NOT Worth A Thousand Words?
It's amazing how many blog posts we've written about chickens. Or, rather, cases involving chickens.
United States
23 Sep 2019
5
NYAG Slams Marketers Of DIY Sexual Assault Kits
The NYAG also cited the companies' failure to disclose that testing, evidence preservation and other services for sexual assault victims are available for free in New York.
United States
20 Sep 2019
6
Science Evolves. So Must Claims.
In a recent case, NAD had to grapple with the issue of whether an advertiser's longstanding claim could no longer be used because of new testing conducted by a challenger.
United States
12 Sep 2019
7
Again With The Not-So-Free Free Trials? FTC Gets Injunction
It's important to keep the back end in mind too: consumers must be able to cancel easily.
United States
10 Sep 2019
8
FTC Holds Company Responsible For Its Lead Generators' Unlawful Activities
The FTC has announced that the operator of several post-secondary and vocational schools, Career Education Corporation (CEC)
United States
30 Aug 2019
9
NAD Referral To FTC Ends With Discontinuance Of Claims: Correlation Or Causation?
Back in March 2018, NAD referred advertising claims made by Implus, LCC, for the company's Airplus line of shoe insoles to the FTC and the FDA
United States
27 Aug 2019
10
Carnivorous Whelks!
Every summer, I have the pleasure and privilege of spending a couple of weeks with my family on Maine's Penobscot Peninsula.
United States
21 Aug 2019
11
Claims Substantiation: Hot And Sweaty Lessons From The Trenches
And from the trenches, I mean other lawyers' trenches: this wasn't my case, but I did learn from it.
United States
8 Aug 2019
12
You're Getting Sleepy, Sleepy…
The advertiser provided several studies involving different companies' weighted blankets to support its claims.
United States
1 Aug 2019
13
Don't Forget The FTC Pricing Guides!
Those of us who practice advertising law are very familiar with the FTC's guides on pricing claims and consult them frequently when advising clients about their special offers and discount prices.
United States
30 Jul 2019
14
When Is A Cosmetic A Drug?
This case concerns plaintiff's purchase of a $10 bottle of Nivea "Skin Firm­ing Hydration Body Lotion."
United States
16 Jul 2019
15
The Internet Has Spoken: When Is A Product "Top Rated"?
It's been a dry spell for my subway series: I haven't seen many good ads to riff on for a while now. This morning, though, I saw an ad with this claim: "The internet's top-rated sheets delivered right to your door."
United States
12 Jul 2019
16
Does "Diet" Mean You'll Lose Weight? Second Circuit Says No (Again)
In a recent decision, the Second Circuit Court of Appeals affirmed a decision from the district court, rejecting false advertising claims against Diet Coke.
United States
10 Jul 2019
17
NAD Wades Into FDA Waters To Evaluate No Sugar Added Claim For Oatmilk
At issue was Oatly's claim that its product contains no added sugars.
United States
5 Jul 2019
18
Even Yoginis Must Comply With The Endorsement Guides
The Decision provides a helpful summary of both influencer and brand obligations.
United States
27 Jun 2019
19
(Some) Smart Sock Claims Get The Boot
If you're in the wearable technology business, this case is a must-read.
United States
26 Jun 2019
20
Supporting A #1 Claim
NAD made a number of determinations in the case that provide guidance to advertisers seeking to make #1 claims for their products.
United States
19 Jun 2019
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