Search
Searching Content indexed under Advertising, Marketing & Branding by Corrs Chambers Westgarth ordered by Published Date Descending.
Links to Result pages
 
1 2  
>>Next
 
Title
Country
Organisation
Author
Date
1
New directions in Australian antitrust enforcement in digital markets
The Digital Platforms Inquiry's final report foreshadows a sustained escalation in ACCC's scrutiny of digital platforms.
Australia
4 Oct 2019
2
Intellectual property in the boardroom: risks and opportunities
The board has an integral role to play in ensuring that the company manages and protects its intangible assets like IP.
Australia
3 Oct 2019
3
Informed choice: significant data privacy reforms on the horizon for Australia
The ACCC could pursue enforcement action under competition or consumer protection laws to address data privacy issues.
Australia
3 Oct 2019
4
The right tools for the job? The merger control proposals in the ACCC Digital Platform Inquiry Preliminary Report
The Report proposes reforms to merger control law, to ensure close scrutiny of acquisitions by large digital platforms.
Australia
1 Mar 2019
5
Back to the future: ACCC releases its Preliminary Digital Platforms Inquiry Report
The broad scope of the Inquiry terms of reference ensured that it had implications beyond competition and consumer laws.
Australia
19 Dec 2018
6
Marketing lessons learned from the ACCC and ASIC
When representing products and services via promotions or offers to consumers, businesses should avoid certain issues.
Australia
12 Nov 2018
7
True colours: The importance of getting colour right
This decision provides some useful guidance for an area of trade mark law left largely untouched by Australian cases
Australia
16 Aug 2018
8
No merit in Meritons conduct: Federal Court finds serviced apartment operator misled consumers on Tripadvisor
Efforts to prevent guests from posting negative online reviews are likely to mislead or deceive in contravention of the ACL.
Australia
14 Nov 2017
9
Corrs High Vis: Episode 13 – Building a brand
Why do you need a personal brand and how will it help you grow your business?
Australia
24 Jun 2017
10
New country of origin amendments to the Competition and Consumer Act 2010 (Cth)
These amendments are intended to simplify the country of origin labelling regime to provide more clarity for businesses.
Australia
29 Mar 2017
11
The Sansom Review: Streamlining the approval and advertising of therapeutic goods in Australia
The implementation of the recommendations may deliver significant benefits to medicine and medical device industries.
Australia
14 Dec 2016
12
6 key takeaways from ASIC's Review of IPO Marketing
ASIC's Review of IPO Marketing reported that some of the traditional promotional routes still have compliance gaps.
Australia
28 Sep 2016
13
‘The Ring Games': How ambush marketing can see brands benefit from multi-million dollar events for free
We consider the risks for brands and marketers, with a special focus on the recently-commenced 2016 Rio Olympic Games.
Australia
14 Aug 2016
14
Australian Olympic Committee v Telstra: Federal Court draws a 'fine line' on ambush marketing
We discuss ambush marketing in the context of a recent Australian case.
Australia
14 Aug 2016
15
That just won't fly: Federal Court decision in Qantas v Edwards offers guidance on trade mark confusion
More than a mere possibility of brand extension is required to support the section 60 ground of opposition under the act.
Australia
8 Jul 2016
16
2016: Changes ahead for food businesses. Are you ready?
There are two key dates for food businesses under the Australian New Zealand Food Standards Code in the 2016 New Year.
Australia
22 Dec 2015
17
Local Laws and election advertising – A Constitutional question?
With local government elections expected soon, it is opportune to consider how the Council can manage election signage.
Australia
25 Nov 2015
18
Avoiding the pitfalls of comparative advertising
Businesses which use comparative advertising to get a leg up on competitors should have regard to these simple lessons.
Australia
3 Jul 2015
19
Privacy, profiles and targeted online advertising - Don’t risk falling foul of the APPs
Collecting and handling personal information to enhance the profiles of advertising targets raises privacy issues.
Australia
3 Jun 2014
20
Protecting major sporting events held in Australia - legislating against ambush marketing
A Bill to increase protection against ambush marketers is welcome news for major sporting event organisers and sponsors.
Australia
6 May 2014
Links to Result pages
 
1 2  
>>Next