Searching Content indexed under Advertising, Marketing & Branding by Mintz ordered by Published Date Descending.
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FTC Identifies Concerns With Plaintiff's Lawyers Advertisements Concerning Risks Associated With Pharmaceutical Drugs
I suspect that we've all had this experience. You've finished a long day of work, had dinner, and have cozied up on the couch with a glass of wine to watch a re-run of your favorite TV show.
United States
4 Oct 2019
CMS Finalizes Rule Requiring Disclosure Of Drug Prices In TV Ads
Yesterday, May 8, 2019, the Centers for Medicaid & Medicaid Services ("CMS") released its final rule requiring drug manufacturers to disclose a drug's wholesale acquisition cost ("WAC")
United States
28 May 2019
Maryland Legislature Passes Bill Allowing Direct Advertising Of Certain Laboratory Tests
The Maryland General Assembly recently passed a bill that permits any person to directly or indirectly advertise diagnostic laboratory tests in the state, with certain limitations.
United States
30 Apr 2019
Oath (f/k/a AOL) Agrees To Pay Record Settlement Over COPPA Violations
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United States
17 Dec 2018
FDA's Drug Centers Release New Draft Guidance On Quantitative Info In Consumer-Directed Ads
In the first new guidance document from FDA in several years specific to the subject of direct-to-consumer promotion of prescription drugs and biological products, the Agency is recommending that companies take additional steps ...
United States
18 Oct 2018
Trump Administration Proposes Requiring Disclosure Of Drug Prices In TV Ads
The Trump Administration is moving full speed ahead with its proposals under the Blueprint to Lower Drug Prices (the "Blueprint").
United States
18 Oct 2018
Ninth Circuit Finds Implied Antitrust Immunity For USATF And USOC In Advertising Restriction Case
The court found that the Ted Stevens Olympic and Amateur Sports Act conferred implied antitrust immunity that shielded the advertising restrictions from attack.
United States
16 Aug 2018
Stricter Automatic Renewal Law In California Commences July 1, 2018
On July 1, 2018, California's revised Automatic Renewal Law (ARL), Cal. Bus. & Prof. Code § 17600 et seq., goes into effect.
United States
28 Jun 2018
Key Considerations In Maximizing A Celebrity Brand
A celebrity should maximize the value of their brand by strategically monetizing every aspect of it. For example, one who becomes famous through the recording industry ...
United States
22 Nov 2017
Monthly TCPA Digest - October 2017
We are pleased to present the latest edition of our Monthly TCPA Digest, providing insights and news related to the Telephone Consumer Protection Act (TCPA).
United States
6 Nov 2017
Building A Health App? Part 4: Avoiding An FTC Enforcement Action
The market for apps designed to improve health and wellness or even to diagnose and treat medical conditions continues to grow.
United States
17 Oct 2017
'Made In America' - What You Need To Know Now
Companies should also know that they can face private actions under the Lanham Act if their labeling is false or misleading.
United States
21 Aug 2017
Reexamination Of "Healthy" Continues With An FDA Public Meeting In March 2017
As we've previously reported, FDA has signaled its interest in reviewing the scope and meaning of the nutrient content claim "healthy," in part as result of a dispute with KIND LLC about label claims for its KIND Bar products.
United States
21 Feb 2017
National Retailer Settles FTC Native Advertising Complaint
The potential pitfalls of native advertising were on display this month at the Federal Trade Commission (FTC).
United States
4 Apr 2016
Lawsuits Against The Honest Company Highlight Continued Risks Of "All Natural" Labeling
Allegations are increasing against The Honest Company, Inc. for false and misleading marketing of its products as "all natural" and "plant-based" when they supposedly contain synthetic ingredients.
United States
30 Mar 2016
Amarin/FDA Settlement: A Significant First Amendment Victory For Off-Label Marketing
The settlement comes after a series of high-profile losses for FDA and the DOJ in the government's attempt to prohibit and criminalize truthful off-label marketing.
United States
16 Mar 2016
Reminder – Truthful Advertising Is Not Optional
We blog frequently about new regulatory developments coming from CPSC or FDA and about enforcement actions brought by those federal agencies as well as state counterparts and private plaintiffs.
United States
15 Feb 2016
What Does GMA's SmartLabel Initiative Mean For False Advertising Litigation?
With more than 30 food, beverage, and consumer products companies already on board, SmartLabel is an ambitious effort to increase the amount of product information accessible to consumers.
United States
21 Dec 2015
Settlement Looms For "Made In USA" Jeans Suit
A courtroom battle concerning a manufacturer's alleged false marketing of allegedly foreign-produced products as "Made in USA" is potentially nearing a resolution.
United States
13 Dec 2015
Lyft Gets Cited By FCC For Robo-Texting
Companies that require customers to agree to receive autodialed marketing calls and text messages as a condition for using the companies' services have been put on notice that they may be in violation of the TCPA.
United States
16 Sep 2015
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