Searching Content indexed under Advertising, Marketing & Branding by Foley Hoag LLP ordered by Published Date Descending.
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IP And Advertising Basics For Cannabis Companies
Multi-state regulatory regimes as complicating factors.
United States
7 Aug 2019
Recent FTC And FDA Warning Letters May Hold Lessons For Cannabis Advertisers
Last month the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) sent joint warning letters to four companies that manufacture
United States
22 Jul 2019
CMS Final Rule Requires Prescription Drug Pricing Transparency In DTC Advertising
On May 8, 2019, the Centers for Medicare & Medicaid Services ("CMS") finalized the regulation ("Final Rule" or "DTC Rule") requiring direct-to-consumer ("DTC")
United States
28 May 2019
Watch: Advertising Class Actions For The Generalist In-House Counsel (Video)
Class action suits by consumers continue to be on the rise, especially in the false advertising area. Some recent rulings, especially in districts that have not been traditional class-action hotbeds,
United States
28 May 2019
FDLI Food Advertising, Labeling, And Litigation Conference Now Accepting Proposals
The Food and Drug Law Institute's 2019 Food Advertising, Labeling, and Litigation Conference for the Food and Dietary Supplement Industries will take place September 26 and 27 in Washington DC.
United States
6 May 2019
Watch – Fake And Biased User Reviews: The Current State Of The Law (Video)
Fourteen thousand, eight hundred and fifty-nine reviews! Four and a half stars! Who can resist these authentic
United States
22 Apr 2019
5 Legal Questions For Cannabis Packagers And Advertisers
With each passing year, the legalized cannabis industry grows as the stigma associated with it decreases.
United States
26 Mar 2019
What Does FDA Commissioner Scott Gottlieb's Resignation Mean For Food Marketing?
On March 5, Food and Drug Administration Commissioner Scott Gottlieb resigned after 22 months at the helm of the agency.
United States
15 Mar 2019
Mandatory Oversharing On Food Labels: A Good Week For The Resistance
People on social media, and in some face-to-face social settings, often reveal more about themselves than they need to or really should.
United States
12 Feb 2019
Pillow Fight: Consumer Advocacy Group Targets Pillow Manufacturer's "Deep Sleep" Advertising Claims
We have written many times about the key players in U.S.-based advertising regulation: the Federal Trade Commission, the National Advertising Division, and states' attorneys general.
United States
23 Jan 2019
Cybersecurity 2019 — The Year In Preview: Elections And Political Advertising
Social media companies' and search engines' revenue models are based on creating valuable advertising platforms for marketers.
United States
17 Jan 2019
Retro-Grade: What The La Choy Dragon Can Teach Us About Advertising Law, FDA Standards Of Identity, Evolving Gender Roles, And Noodles
The marketing of pasta products sold in American grocery stores is a fascinating case study in the evolution of FDA food standards, American marketing, and even gender roles,
United States
14 Jan 2019
CARU Holiday Warning: Kissing This Dog Will Not Make Your Wishes Come True!
What if I handed you a stuffed animal for Christmas and told you to kiss it in order to make your wishes come true?
United States
4 Jan 2019
Claim Construction Surveys At The National Advertising Division: A Quantitative Analysis
This post describes a quantitative analysis of the use of consumer perception surveys to interpret implied advertising claims in the past five years of cases before the National Advertising Division
United States
28 Dec 2018
A Trap For The Unwary: Cannabis Health Claims Likely To Draw Scrutiny From Advertising Regulators
But some advertising statements go further, promoting particular strains and products as having positive health effects.
United States
7 Nov 2018
Proposed Rule Would Require List Price Disclosure On Consumer Prescription Drug Ads
Check out our recent Alert on the Centers for Medicare and Medicaid Services proposed new rule, which would require prescription drug companies to disclose list prices of most drugs in all direct-to-consumer advertising.
United States
23 Oct 2018
CMS Proposes Requiring Prescription Drug Price Disclosure In Direct-To-Consumer Advertising
On October 15, 2018, the Centers for Medicare & Medicaid Services (CMS) published a Proposed Rule requiring disclosures by pharmaceutical manufacturers of the list price for certain drugs...
United States
19 Oct 2018
Martha Coakley Speaks With Tim Cheatham Of Wal-Mart On Exploring Collaboration With State Attorneys General
This week was the Retail Industry Leaders Association (RILA) Retail Law Conference in Austin, Texas.
United States
17 Oct 2018
New Revisions To NAD Procedures
The National Advertising Division (NAD) of the Council of Better Business Bureaus announced and released several revisions to its ASRC Procedures during its annual conference on September 24-25.
United States
5 Oct 2018
Twelve Months Of NAD Decisions, By The Numbers
The annual conference of the National Advertising Division of the Council of Better Business Bureaus (NAD) ...
United States
25 Sep 2018
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