Searching Content indexed under Advertising, Marketing & Branding by Duane Morris LLP ordered by Published Date Descending.
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Amazon Sales Through The Roof This Holiday Season
Once upon a time less than 20 years ago, there was concern that people would not trust providing their credit card information to make online purchases.
United States
8 Jan 2019
HHS Secretary Suggests Listing Drug Prices In TV Ads Will Curb Consumer Costs
On October 15, 2018, in a continued effort to address rising drug costs, Health and Human Services (HHS) Secretary Alex Azar proposed that pharmaceutical companies be required
United States
18 Oct 2018
New York PSC Limits ESCO Marketing To Residential And Small Commercial Customers
The Commission's order appears to be creating upheaval in the New York ESCO market, and it is raising concerns that its requirements may drive some ESCOs out of business.
United States
21 Mar 2016
Sign Languages
May a city require that businesses use the Latin alphabet and Hindu-Arabic numerals on their commercial signs?
United States
25 Feb 2015
Drones: The Next Big Thing!
There have been several technological paradigm shifts over the past few decades.
United States
10 Dec 2014
Police Banner 'Ads' Warn About Potentially Pirated Content
Internet ads can be annoying. At times, for example, you may be seeking to read an article or watch a video clip online, but first you have to click off an advertisement.
United States
10 Sep 2014
Combating Damages Models In Food, Cosmetic Class Actions
A bread manufacturer promises "natural whole-grain goodness," but the bread contains some white flour to help it rise.
United States
17 Jul 2014
Pom Wonderful And Consumer Class Actions Under State Law
The newest wave of false advertising consumer class actions asserts that consumer labeling or marketing violates state unfair competition laws by confusing consumers.
United States
19 Jun 2014
The Six Million Dollar Tweet
A tweet is limited to 140 characters, but a picture might be worth six million dollars.
United States
13 May 2014
You Are Too Beautiful – Photoshop And Advertising
An article in Fashionista this week raises a provocative issue.
United States
13 May 2014
Is The Doctor On TV Playing The Part Of Your Doctor?
Real and fictional doctors have been staples of television for decades. Viewers can tune in and listen to remedies offered by The Doctors, Dr. Drew on Call, and The Dr. Oz Show, among many other real and fictional healthcare providers.
United States
3 Feb 2014
The T- Shirt Found No Love – Rihanna Wins In Court
International singing star Rihanna (Robyn Rihanna Fenty to the court) won a lawsuit in July in England against the Top Shop stores over the manufacture and sale of an unauthorized T-Shirt bearing her image.
United States
5 Aug 2013
FTC Issues New Advertising Guidelines For The Mobile Age
It has been ages in Internet time since the FTC provided advertising guidance in its "Dot Com Disclosures" release in 2000.
United States
26 Mar 2013
Who’s Afraid Of Fair Use? Is Fair Use A Right And Not A Defense Any More?
There’s a point in evolution when you can say that over evolutionary time Something Big has happened -- or even mutated into something dramatic.
United States
21 Mar 2013
Olympians Strike Back: What's News - And What's Advertising - In The Age Of Infotainment And Celebrity?
Celebrity is a currency of great value. TMZ, Entertainment Weekly, E!, and innumerable gossip websites and publications prove the point beyond dispute.
United States
21 Jan 2013
Olympians Strike Back: What’s News -- And What’s Advertising -- In The Age Of Infotainment And Celebrity?
Celebrity is a currency of great value. TMZ, Entertainment Weekly, E!, and innumerable gossip websites and publications prove the point beyond dispute.
United States
7 Jan 2013
UK to Focus Efforts on Regulating Online Advertising
The UK's Office of Fair Trading (OFT) entered the debate on online advertising by publishing its market study on May 25, 2010. The study signals the start of a new era in the UK for the regulation of such issues as cookies, online tracking and the use of spyware.
9 Jun 2010
How To Succeed At Business Development: A First-Year View
You'll be too busy to network. You'll never find the time. Your firm is so big and so well-established that you don't need to worry about getting clients. Won't activities outside the firm ruin your billable requirement?
United States
25 Sep 2009
Behavioral Advertising Comes Under Further Scrutiny
Internet users are subject to all sorts of online advertising. Often, that advertising appears directed to their specific interests and preferences. How does that happen?
United States
1 Sep 2009
Behavioral Advertising: Thumbs Up Or Down?
Behavioral or target advertising seeks to direct ads to Internet users based on information collected from their prior online browsing.
United States
25 Mar 2009
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