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Searching Content indexed under Advertising, Marketing & Branding by Matheson ordered by Published Date Descending.
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Ten Top Tips To Enhancing IP In A Sports Sponsorship Deal
Whether partnering with a sports star, a sports team or a sports organisation, at the heart of every sports sponsorship agreement is a brand alliance.
Ireland
30 Apr 2019
2
Changes To Audiovisual Media Service Directive – New Rules For Broadcasters And On-Demand Providers
On 2 October 2018, the European Parliament overwhelmingly voted to update the rules on audiovisual media services, the Audiovisual Media Services Directive, to apply the rules to both traditional broadcasters ...
Ireland
14 Nov 2018
3
Change To The Audiovisual Media Service Directive - New Rules For Broadcasters
On 2 October 2018, the European Parliament overwhelmingly voted to update the rules on audiovisual media services
Ireland
17 Oct 2018
4
Broadcasting Authority Of Ireland's Revised Communications Code Comes Into Effect Today, 1 June 2017
On 28 March 2017, the Broadcasting Authority of Ireland ("BAI") published a revised version of its General Commercial Communications Code (the "Code").
Ireland
13 Jun 2017
5
New Code Of Standards For Advertising And Marketing Effective Today
The new Code of Standards for Advertising and Marketing in Ireland (7th edition) published by the Advertising Standards Authority for Ireland ("ASAI") comes into effect today, 1 March 2016.
Ireland
8 Mar 2016
6
A High Water Mark For Comparative Advertising In Ireland
A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Matheson's Alistair Payne explains.
Ireland
12 Oct 2015
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