Searching Content indexed under Advertising, Marketing & Branding by WilmerHale ordered by Published Date Descending.
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New Privacy Guidelines Now Effective in South Korea: Online Customized Ads; Smartphone App Access Rights
Two new privacy guidelines are now effective in South Korea. Earlier this year, the Korea Communications Commission (KCC) published "Privacy Guidelines for Online Customized Ads" (Korean language link) and a "Privacy Guide for Smartphone App Access Rights."
South Korea
27 Jul 2017
Self-Regulatory Organizations Launch New Version of IBA Choice Tool: Allows Opt-Out of Cookieless Tracking
Two self-regulatory organizations that promulgate transparency and choice standards for interest-based advertising (IBA) have created new beta versions of their consumer choice tools for setting preferences...
United States
5 Apr 2017
Time To Set The Clock: Self-Regulatory Enforcement Of Cross-Device Tracking Begins In February 2017
The Digital Advertising Alliance (DAA) recently announced that self-regulatory enforcement of its cross-device guidance will begin in February 2017.
United States
17 Oct 2016
Upcoming FTC Workshop Focuses On Evaluating And Testing Consumer Disclosures
However, though the final agenda includes experts across a range of different industries and subject-matter backgrounds, the emphasis of the event appears to be on best practices and disclosure methodologies generally.
United States
23 Aug 2016
Self-Regulatory Actions Signal Warning For Mobile Apps That Allow Third Parties To Collect Information For Interest-Based Advertising
Recent actions against two prominent mobile app developers serve as a warning for companies that authorize third parties to collect and use information over time for advertising in mobile apps (known as interest-based advertising or IBA).
United States
22 Jul 2016
Latest FTC Privacy Action Looks Carefully at Geolocation Promises
A mobile device's geolocation can be passed to apps and ad networks through various application programming interfaces (APIs) provided by Android or iOS, but there are other ways to determine a consumer's location using information collected from a mobile device.
United States
27 Jun 2016
FTC Staff Tackle FCC Privacy Rules in Public Comment
As the Federal Communications Commission sifts through over 50,000 comments received in response to its proposed broadband privacy rules, ..
United States
1 Jun 2016
Keeping Up with the FTC's Thoughts on Notice, Choice and Persistent Identifiers
With advances in cross-device technologies and the ever-growing Internet of Things, what should the online advertising industry be doing to address consumer concerns about online tracking?
United States
22 Apr 2016
FTC to Host Fall Seminar Series on Emerging Consumer Technology Issues Associated with Ransomware, Drones and Smart TV; Solicits Public Comment
On March 31, the FTC announced that it will host a series of seminars in the fall of 2016 to examine three new and evolving technologies that are raising important consumer protection issues: ransomware, drones and smart TV.
United States
31 Mar 2016
Navigating Privacy Must Haves And Should Haves In The Mobile App Environment
On November 30, WilmerHale addressed key privacy issues in the mobile app environment as part of the firm's Cybersecurity, Privacy and Communications Practice Webinar Series.
United States
22 Dec 2015
US Supreme Court Issues Unanimous Ruling In Favor Of WilmerHale Client POM Wonderful
On June 12, 2014, the US Supreme Court ruled unanimously in favor of WilmerHale client POM Wonderful LLC (POM) in an important case involving the intersection of the Lanham Act’s prohibition on false advertising and the Federal Food, Drug, and Cosmetic Act's (FDCA) regulation of food and beverage labeling.
United States
18 Jun 2014
SEC Proposes Rules To Eliminate The Prohibition Against General Solicitation And General Advertising For Rule 506 And Rule 144a Offerings
Under Rule 506, an issuer may offer and sell its securities, without any limit on the offering amount, to an unlimited number of "accredited investors" as defined in Rule 501(a) of Regulation D.
United States
7 Sep 2012
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