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The Judge Punishes Those Who Come Too Late: Lack Of Trademark Protection Has Dramatic Consequences In The Künzli Case
In the past few years, Künzli SwissSchuh AG was embroiled in several trademark disputes with the US shoe manufacturer K-Swiss. K-Swiss was established in the 1960s by two Swiss who emigrated to Los Angeles (the original founders are no longer involved in the company). K-Swiss initially imported Künzli shoes to the US (while Künzli imported American sneakers to Switzerland), then started producing its own shoes and eventually became one of the leaders in the casual shoe sector.
Switzerland
11 Jul 2012
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