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Searching Content indexed under Advertising, Marketing & Branding by Hogan Lovells ordered by Published Date Descending.
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Sports Sponsorship, Naming Rights - Takeaways For Getting A Name In Lights
Potential sponsors of major sports events and venues want to maintain their brand value and invest wisely in marketing associations.
United States
15 Aug 2019
2
National Advertising Division Issues Decision On "0 G Added Sugars" Claim For Oatmilk
Oatly, Inc. has chosen to discontinue its "no added sugars" advertising claims after the Campbell Soup Company brought a challenge before the National Advertising Division (NAD)
Belgium
31 Jul 2019
3
TMT Horizons 2019
Challengers can reach scale seemingly overnight, forcing market change at a similar speed. Established business models are upended,
Belgium
10 Jul 2019
4
Copycat Flattened By Patent & Trade Dress Jury Verdict In Win For Tieks Shoes
The maker of the Tieks ballet flat Gavrieli Brands walked away with over $2.1 million when a federal jury ...
United States
28 May 2019
5
The Legal Implications Of Brand Blanding
In the trademark world, 2018 was notable for the number of well-known brands that chose to shorten and "universalize" their names,
United States
27 May 2019
6
Keeping The Heat On Cold (And Warm) Calls – New Proposed Law To Restrict Direct Person-To-Person Telemarketing Calls In Hong Kong
On 9 April 2019, the Hong Kong Commerce and Economic Development Bureau (CEDB) announced a plan to amend the Unsolicited Electronic Messages Ordinance (UEMO)
Hong Kong
9 May 2019
7
The Prospectus Regulation Is Coming: Getting Your Debt Prospectuses Ready
The latest piece of the Prospectus Regulation puzzle has arrived.
European Union
10 Apr 2019
8
Top Takeaways From TTB's Proposed Labeling Modernization: What Alcoholic Beverage Companies Need To Know
If you make a living producing and selling alcohol beverages, congratulations! You are beloved by many. As someone who manufacturers spirits, wine, beer, or other alcohol beverages ...
United States
8 Mar 2019
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