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Searching Content indexed under Advertising, Marketing & Branding by Smith Gambrell & Russell LLP ordered by Published Date Descending.
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Avoid Truthful But Misleading Advertising
Avoid truthful but misleading advertising. Be careful what you say, especially about your competitors. As expected, competitors are sensitive to any negative allegations ...
United States
22 Apr 2019
2
When Is It Okay To Label My Product As "Made In USA"?
In this era of "America First," there is a major push to increase the amount of manufacturing that happens in the United States, and buying American-made goods is viewed by many to be an act of patriotism.
United States
10 Dec 2018
3
Addressing Cybersquatting In A Post-WHOIS Blackout World
Imagine a customer complains to you about a product they purchased online from YOURBRAND.COM. Only you don't own this domain name, and the problematic product is a counterfeit.
Worldwide
30 Nov 2018
4
NAD Rebuffs Unsubstantiated Salad Spinner Ad Claims
A recent National Advertising Division decision concerning salad spinners reminds us that precise claims require precise substantiation, no matter the nature of the product.
United States
6 Jul 2018
5
Lindsay Lohan "Takes-Two" Appellate Losses
New York's privacy laws are codified in Article 5 of its Civil Rights Law.
United States
6 Apr 2018
6
Targeted Advertising: Effective Or Discriminatory?
The Communication Workers of America ("CWA") as well as three named plaintiffs filed suit against named defendants and an unspecified class of "hundreds of major American employers...
United States
1 Feb 2018
7
Franchises & Brand Development
The most important, if not essential, element of the ultimate success of a business is the development of a brand.
United States
17 Oct 2017
8
Misleading Advertising: The Truncated Graph
Graphs may seem like a safe, simple way to visually convey information to consumers, but they present a minefield of potential hazards for the unwary advertiser.
United States
18 Apr 2017
9
The Challenges Of Green Labeling
Why manufacturers need to tread a fine line when communicating the environmentally friendly attributes of their products to consumers.
United States
4 Mar 2015
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