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Searching Content indexed under Advertising, Marketing & Branding by Holding Redlich ordered by Published Date Descending.
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1
Branding for business: Six reasons why trade mark registration matters
Registration of your trade mark is a relatively inexpensive and speedy way of securing protection for your brand.
Australia
7 Oct 2019
2
Near monopolies in a fragmented market: ACCC targets ad tech in Digital Platforms Inquiry Report
The ACCC shows concerns over competition and privacy issues in the ad tech supply chain relating to online advertising.
Australia
30 Sep 2019
3
New financial year 2019-2020: Corporate & Commercial
This article includes changes such as Consumer Data Right and other reforms affecting the Corporate & Commercial sector.
Australia
1 Jul 2019
4
Seminar - Implications of the Digital Platforms Inquiry
The International Institute of Communications is holding a half day seminar to discuss the digital platforms inquiry.
Australia
17 Jan 2019
5
A Christmas present from the ACCC: The preliminary report on the Digital Platforms Inquiry
The inquiry is considering the impact of digital platforms on competition in Australia's media and advertising markets.
Australia
19 Dec 2018
6
Ad Standards Community Panel determination confirms that law reflects prevailing community standards on health and safety
Advertisements showing people in breach of the law are contrary to prevailing community standards on health and safety.
Australia
15 Sep 2018
7
Holding Redlich expert guide to the new financial year 2018/2019 - Competition & Consumer Law
This article includes a key development in Australian food labelling law, which relates to competition & consumer law.
Australia
6 Jul 2018
8
Gambling ads during live sports: Not on
This Bill aims to prohibit gambling advertising during the live coverage of sporting events between 5.00am and 8.30pm.
Australia
1 Mar 2018
9
When using sexual appeal in advertising is not okay: ASB strengthens the AANA Code of Ethics
It is important to keep in mind these new changes when considering the overall impression that an advertisement creates.
Australia
8 Feb 2018
10
Google and Facebook: The impact of tech giants on traditional media in Australia
The likely approach of the ACCC inquiry, and its areas of focus, will become clearer when the issues paper is released.
Australia
25 Jan 2018
11
No such thing as a free post: ASB rules that Instagram post by influencer is advertising
The ASB considered the social media post was an advertisement or marketing communication for the purposes of the Code.
Australia
15 Sep 2017
12
ACCC imposes first penalty to franchisor for alleged non-compliance with Franchising Code
Franchisors should ensure that they are meeting their disclosure requirements under the Franchising Code of Conduct.
Australia
12 May 2017
13
ASIC tells debt collecting agency to pay up or risk $1.8m penalty
The actions are a good warning to any company who makes statements that might be considered 'ambiguous' or mere puffery.
Australia
12 May 2017
14
Compliance activity in relation to broadband speed claims: On the ACCC agenda
An area of ACCC focus to protect consumers is the broadband performance and speed claims by internet service providers.
Australia
23 Apr 2017
15
ACCC to monitor broadband speeds
The ACCC will be able to use the data to assess whether advertising claims of the speeds of these services are accurate.
Australia
23 Apr 2017
16
Advertising content must be "clearly distinguishable" under a new provision of the AANA Code of Ethics
The new provision is intended to ensure that a consumer can distinguish between marketing communication and editorial.
Australia
16 Feb 2017
17
New international guidelines issued for bloggers, marketers and review sites
We discuss guidelines for review sites - what are the restrictions on bloggers and online reviewers?
Australia
4 Sep 2016
18
Is the personal image of a celebrity protected in Australia?
Media outlets and advertisers are under increasing scrutiny over the unauthorised use of the public image of celebrities.
Australia
6 Jul 2016
19
How to choose a new product name - The dilemma of descriptive or generic brands
A brand name must satisfy marketing objectives, achieve an internet presence and comply with intellectual property law.
Australia
15 Jun 2016
20
Going viral: five legal risks of using social media to advertise your business
This article explores five potential legal risks that can occur where a business uses social media for its advertising.
Australia
23 May 2016
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