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Searching Content indexed under Advertising, Marketing & Branding by Norton Rose Fulbright Australia ordered by Published Date Descending.
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1
What is new in the Australian IP legal regime?
These changes will open Australia's IP protection regimes to encourage innovation from Australian companies and others.
Australia
11 Jul 2019
2
Dont Rokt the boat: developments in the patentability of computer implemented inventions (CIIs) in Australia
With the rise of digital technologies and mining of big data, CIIs are increasingly utilised in a range of industries.
Australia
17 May 2019
3
Its NUT yours, its mine: Kraft Foods v Bega Cheese and the importance of intellectual property due diligence
This decision highlights the need for thorough IP due diligence whether you are purchasing or selling a company.
Australia
17 May 2019
4
Good to know: The US trademark office has a proof of use audit program for trademark registrations
While this audit program creates extra work, it may ultimately strengthen the protection of the US trademark register.
Australia
14 Jan 2019
5
Intellectual property: Personal brand and sponsorship arrangements
Individual athlete brands are valuable, exploitable and are assets which young ambitious athletes aspire to achieve.
Australia
14 Jul 2018
6
Mirror, mirror on the wall, what is my taxable Insta value after all?
The article explores the impact of 'fame tax' on individuals who use a separate entity to cash in on their image rights.
Australia
22 Jun 2018
7
Social media influencers – to like or not to like?
Over 70% of Australians use social media, so Australian organisations are investing in digital and social advertising.
Australia
7 Jun 2018
8
Batman or joker? The critical role of technology in fuelling change, improving customer experience, and enabling misconduct
The ACCC has launched an inquiry into the impact of digital platforms on competition in media and advertising markets.
Australia
26 May 2018
9
Cybersquatters – How to protect your brand from unwanted guests online
Different mechanisms have developed to make it simpler, easier and cheaper for businesses to deal with cybersquatting.
Australia
10 Mar 2018
10
World first inquiry into digital platforms in the media sector
This Inquiry will focus on the impact of digital platforms on competition in the media and advertising services markets.
Australia
8 Mar 2018
11
New country of origin food labelling requirements for Australia – is your packaging up to scratch?
Businesses have until July to transition to a new system of country of origin labelling for food products in Australia.
Australia
4 Dec 2017
12
IP funding opportunities to take Australian start-ups to the next level
A wide variety of grants and funding programs can assist start-ups and businesses develop and commercialise their IP.
Australia
2 Dec 2017
13
Managing your products when a patent expires – how good brand management can maintain product and brand awareness, and build market share
A branding strategy is a long term plan for the development of successful product marketing through brand awareness.
Australia
24 Nov 2017
14
Apples, Beatles and four decades of litigation – Cautionary tales for start-ups settling on a new brand name
Brands are valuable, so register your brand name as a trade mark and police its use regularly to maintain that value.
Australia
3 Nov 2017
15
Telstra hits a home run in defending its -Go to Rio- Olympics advertising campaign.
Sponsorship contracts specifically aimed at brand protection must include provisions to combat ambushing marketing.
Australia
3 Nov 2017
16
Rebranding 4.0: Why authenticity matters to socially-aware consumers, and how to convey it
Successful rebranding is important, as consumers have become receptive to renewable energies and modern ethical policies.
Australia
18 Oct 2017
17
A new era in franchising compliance is here
Parent companies and franchisors could be liable for workplace relations breaches of their subsidiaries and franchisees.
Australia
19 Sep 2017
18
Rebranding in the energy market – Issues to consider
A corporate rebranding can deliver many business benefits - but also, if not managed correctly, risks and challenges.
Australia
3 Aug 2017
19
Stay safe on social media – New ACCC guidelines
Businesses have the same consumer protection responsibilities on social media as they do in other marketing channels.
Australia
1 Aug 2017
20
Marketing class actions: A new type of product claim in Australia
Given the proliferation of such marketing class actions in the United States, this could be a growth area in Australia.
Australia
8 Jun 2017
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