Beatles' Apple Corps, which is owned by former members of The Beatles, and Subafilms, which owns the Yellow Submarine trademark, won a $77 million payout last week over fake band merchandise. James Sammataro, Pryor Cashman partner and co-chair of the firm's Media + Entertainment Group, spoke to Billboard and gave his thoughts on the significance of this win:

"Apple Corps. Limited did not file this action with the legitimate expectation of collecting an eight-figure judgment," says Sammataro. "It filed to send a message; protect its legitimate licensees; build its case against future infringers and hopefully, just hopefully, catch a few bad actors in the act, seize their assets and put them out of business."

Read the full story here.

More About Sammataro's Practice

With two decades of trial experience in high-stakes copyright, trademark, defamation, First Amendment, rights-of-publicity and non-compete matters, Fortune 500 companies, James Sammataro represents leading media entities, professional sports teams and A-list talent in delicate, high-profile disputes.

Learn more about James' experience here.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.