United States:
Fraud In Digital Advertising - ANA Report Released
11 December 2014
Reed Smith
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Yesterday (December 9), the Association of National Advertisers
(ANA) released a study,
The Bot Baseline: Fraud in Digital Advertising," exposing
the significant fraud present in media buying on the Internet. The
losses to the industry for fraudulent, non-human web traffic are
billions per year.
Doug Wood,
Joe Rosenbaum,
Todd Mumford and
Debra Dermody worked with the ANA on the project, including
suggested language for future contracts that addresses non-human
web traffic. You can read and download the entire study or the
executive summary originally made available to ANA members,
entitled "
ANA/White Ops Bot Fraud Initiative, Preview for ANA Member
Participants" or both.
This article is presented for informational purposes only
and is not intended to constitute legal advice.
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