According to widely circulated press accounts, Anheuser-Busch InBev, brewers of the iconic Budweiser beer, has been sued for allegedly understating the alcohol content of its beer and "watering down" its product. The company disputes the claims and has vowed to fight. Whatever the outcome of the litigation, one of the lessons wine producers can learn from it is the importance of accurately stating the alcohol content of the wine they produce.
The TTB requires wine labels to accurately describe the beverage sold. Regulations focus on everything from vintage date, brand name, health warnings and the like. As to alcohol content, wine labels must either accurately state the alcohol content or identify the wine as either a "table wine" or "light wine" (with an alcohol content between 7-14%) or "dessert wine" (with an alcohol content above 14%).
Even unsubstantiated allegations of mislabeling can cause public relations nightmares, regulatory scrutiny and consumer class action lawsuits. Claims can run the gambit and can include everything from consumer fraud, to breach of contract, mislabeling and alleged violations of various state and federal requirements.
When it comes to accuracy in labeling, a variation of the old saw applies: a properly measured ounce of prevention is worth an accurately weighed pound of cure.
Reminder: Federal labeling requirements are detailed and specific. Failure to comply with them may result in the imposition of fines. Be sure to consult with a lawyer before printing your labels.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
