United States:
New Jersey Shopper Privacy Law Takes Effect
29 November 2017
by
Daniel J. McLoon
,
Mauricio Paez
,
Richard Johnson
,
Jonathon Little
,
Kevin Lyles
,
Todd McClelland
,
Lisa M. Ropple
,
Jeff Rabkin
,
Adam Salter
,
Michiru Takahashi
,
Undine Von Diemar
,
Olivier Haas
,
Jörg Hladjk
and
Anand Varadarajan
Jones Day
To print this article, all you need is to be registered or login on Mondaq.com.
On October 1, New Jersey's Personal Information and Privacy Protection Act
took effect. The law is designed to protect the privacy of retail
shoppers' personal data embedded in the bar codes of
identification cards scanned by businesses. The legislation limits
the information collected to name, address, date of birth, state of
issuance, and identification card number, and also prohibits
sharing the information with third parties for marketing,
advertising, or promotions.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
POPULAR ARTICLES ON: Privacy from United States
Atlas Data And Daniel's Law
Klein Moynihan Turco LLP
Readers of this blog are well aware of the recent surge in data privacy litigation. In February 2024, Atlas Data Privacy Corporation ("Atlas Data")...
Why Data Cleanup Fails – Part Three: Process
Alvarez & Marsal
This includes the very real, tangible and increasingly significant regulatory and legal drivers (e.g., fines) organizations face, and the wider, growing cultural assumptions among customers...