United States:
Coachella Sues "Filmchella" For Trademark Infringement
04 September 2017
Reed Smith
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Coachella Music Festival LLC, the organization behind the
popular desert-based Coachella Valley Music and Arts Festival,
filed a trademark infringement lawsuit earlier this month against
the organizers of "Filmchella" arguing that the name is
confusingly similar to "Coachella". According to the
complaint, Filmchella, like Coachella, is an event held in Southern
California, and features a variety of entertainment and musical
acts. The plaintiff alleges that Filmchella has ignored its
repeated requests to change the name of its film festival, which,
if changed, could prevent confusion or false association.
Takeaway: This case serves as a reminder that
events and festivals are also owners of intellectual property
rights. Brands that wish to create an event that plays on an
existing festival or event should consider any potential trademark
and false association claims that could arise.
This article is presented for informational purposes only
and is not intended to constitute legal advice.
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