On June 4, 2015, the European Court of Justice ("ECJ") published a decision on the interpretation of Directive 2000/13/CEE on labeling, presentation, and advertising of foodstuffs (now replaced by Regulation no. 1169/2011). The case involved a food manufacturer who marketed a fruit tea with the wording "raspberry and vanilla adventure" together with depictions of raspberries and vanilla flowers on the packaging, when in fact the tea did not contain such ingredients. The ECJ held that EU labeling rules preclude such labeling from giving the impression, by means of the appearance, description, or pictorial presentation of a particular ingredient, that an ingredient is present when it is not, and this is apparent solely from the ingredient list on the foodstuff's packaging.
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