Last week, Campbell Soup Co. became the first major company to announce that it will label all U.S. products derived from genetically modified ("GM") ingredients. Campbell, which makes Goldfish crackers and Pepperidge Farm cookies in addition to its well-known soup line, has announced its support of federal legislation for mandatory labeling standards for both foods derived from genetically modified organisms ("GMOs") and foods claiming they are GMO-free. In a letter posted on its website, Campbell stresses that although it "in no way disput[es] the science behind GMOs or their safety," the announcement is part of a "Consumer First" approach that places transparency at the forefront. The company further announced its withdrawal from efforts by groups that oppose mandatory labeling rules, separating Campbell from its major food-industry rivals. In the absence of a federal mandate, Campbell will start labeling its foods before the Vermont mandatory GMO labeling law goes into effect in July 2016.
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