On July 13, 2016, the Federal Trade Commission ("FTC") approved final consent orders against four companies that allegedly misrepresented personal care products such as skin care products, shampoos, and sunscreens as all-natural. Specifically, the complaints alleged that each of the four companies—Trans-India Products, Inc. d/b/a ShiKai, Erickson Marketing Group d/b/a Rocky Mountain Sunscreen, ABS Consumer Products, LLC d/b/a EDEN BodyWorks, and Beyond Coastal—advertised, labeled, offered for sale, sold, and distributed products labeled as "All Natural" or "100% Natural," despite the fact that such products contained synthetic ingredients. Under the final settlements, each of the companies is barred from making similar misrepresentations in the future and must have competent and reliable evidence to substantiate any ingredient-related, environmental, or health claims it makes. The FTC vote approving the final orders was 3–0.
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