New Balance has been enjoined from using a Chinese-language version of its own brand in China. In April 2015, a Chinese court ordered New Balance to pay $15.8 million in damages resulting from its alleged infringement. An appellate court in China reduced the award to around $1 million this summer. The century-old shoe company's cautionary tale raises several important questions for brand owners entering China. In this article, Finnegan attorneys Danny M. Awdeh and Amy Hsiao address five questions brand owners should ask themselves before expanding in China.
Previously published in Westlaw Journal Intellectual Property
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