Brand owners in the pharmaceutical sector are facing a challenge to find faster ways to launch brand protection measures. This challenge grows more complicated and time-consuming when pharma companies are managing brands across multiple jurisdictions.
World Trademark Review recently published an interview with INTA president-elect David Lossignol, Global Head of Trademarks at Sandoz International GmbH, where he manages the company's global trademark portfolio. Corsearch is a partner of Sandoz.
In the WTR interview, Lossignol compares managing trademarks in the pharmaceutical industry to the consumer goods sector because of the need "to be first to market" in a fast-moving business. He told WTR: " ... you don't always have as much time to test your marks before the trademark office and third parties during the opposition process, so you need to undertake robust searches in a shorter timeframe, and take smart risks."
Lossignol also highlights the challenges presented by regulatory authorities: "It is difficult to get a global or regional name across countries because the regulatory criteria used by health authorities are not the same, or are applied/interpreted differently. You also often get very late rejections of names, meaning that brands need to be changed at the last minute."
Corsearch's unique expertise in the field of pharmaceuticals and deep understanding of industry requirements is reflected in our Search, Screening, Clearance, and Branding products and services that help accelerate, simplify, and enhance pharmaceutical trademark projects. We're innovating the industry with Corsearch Contour, which is the first tool to integrate name suggestion generation with preliminary trademark clearance viability that helps avoid problematic names from the start. And, at the upcoming INTA Annual Meeting, we are introducing the new Corsearch POCA Online search system that enables you to run regulatory POCA searches for the US FDA, Health Canada, and the European Medicines Agency (EMA) as well as applying POCA scoring to PIU results on a regional or global basis. Results in seconds, not days!
You can read the full WTR article here and learn more about Lossignol's plans for his upcoming role at INTA which include placing more emphasis on brand restrictions, counterfeiting, and anti-IP sentiment.
Stay tuned for more information about Corsearch POCA online. If you'll be attending INTA's upcoming 140th Annual Meeting, May 19–23 in Seattle, please visit the Corsearch booth (number 139) to get a preview of this exciting new product! Or ask your local Corsearch account professional for detailed information on this exciting new system and to schedule a demonstration.
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