In response to the rapid growth of the ICO market and the accompanying rise of related scams and frauds, the SEC launched HoweyCoins.com, a mock ICO website touting "an all too good to be true investment opportunity." The website features several of the enticements that are common to fraudulent ICOs, including a white paper with a complicated and vague explanation of the investment, promises of guaranteed returns and a countdown clock "that shows time is quickly running out on the deal of a lifetime." Clicking on the "Buy Coins Now" icon takes users to a page offering investor education tools and tips from the SEC and other financial regulators.
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