The increasing popularity of brand expansion into the Middle East has been well documented, and this trend is equally clear from the International Trademark Association's decision to hold its first conference on trademark issues in MENA in Dubai in early December.
The theme of the two-day conference was "Hot Trademark Topics in the Middle East, Africa and South Asia (MEASA) Region." The event served the rising numbers of multinational trademark owners who are expanding across the Middle East and surrounding regions.
One sign of the importance of the event: its opening speaker was His Excellency Mohammed Ahmed Bin Abdul Aziz Al Shehi, the under secretary of the UAE Ministry of Economy (the ministry responsible for IP).
Honing in on legal issues in trade mark protection in the Middle East, the INTA event drew together regional government officials, brand owners and other IP professionals to examine such issues as trade mark valuation, dispute resolution, the Internet, licensing and public-private partnerships to combat counterfeiting.
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