Inbound marketing is a marketing technic aimed at attracting customers to oneself rather than trying to make them come to you. Unlike the outbound marketing, it does not use any advertisement, or direct mailing campaigns, even not imply a representative's visit.
As a matter of a fact, it takes advantage of your website which actually represents the virtual door of your company. It will increase the traffic on your website as well as your visibility on the Internet by ensuring you a good online reputation.
In order to implement this technic, you have to develop a good content strategy. The latter must be engaging and useful to capture the visitors' attention. You must then adapt it to your target and visitors, which is to say, you must have a well-thought-out website (good design, user-friendly...) and address the potentials visitors with appropriate language and ton.
Write, for instance, informative articles which will potentially attract and entertain them and answering the questions they ask themselves while visiting your website.
You should also set up a social media strategy. The interest of this strategy is to be close to your visitors by interacting with them on the networks that they frequently use. It is essential to share your content through links connected to your website. They will bring more visibility to your company.
Talking about visibility, we also have to mention the SEO (Search Engine Optimization). It is obviously necessary to take care of the SEO in order to improve your website's position on the search engines, for example by optimizing the key words which can be found easily on the Internet. A website is considered as well-positioned as soon as it appears on the first page of the search results.
After completing these different steps, once the visitors become clients, it is important to set up a relationship of trust with them. The system of Customer Relationship Management (CRM) allows you to communicate and get in touch with them and to make them feel unique.
To develop this relationship further, there is another tool : the newsletter. The client would then feel integrated and omniscient to your story since the newsletter is easily customisable and flexible by its specific content.
In a nutshell, it is essential to carry out a personalized marketing in order to create a real relationship with the customers so that they will belong to your universe.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
