Google Chrome's version 71, which is intended to be released in early December, will target "abusive experiences" advertisements, according to Google's announcement. "Abusive experiences" are defined by Google as ad impressions that are designed to intentionally mislead or trick users into taking an action they did not intend.

Google has admitted that although last year, the company launched a set of user protection devices against that phenomenon, which have not proved sufficiently effective. Currently, harmful and misleading ads trick users into clicking them by pretending to be system warnings, or "close" buttons, or are even being used by scammers and phishing schemes in order to steal personal data.

Google will also allow the sites' owners to check on Google's special report whether their site contains any of the abusive experiences that need to be corrected or removed. If the site owners do not act within thirty days, then Google itself will remove said ads.

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