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Belgium
Hogan Lovells
Oatly, Inc. has chosen to discontinue its "no added sugars" advertising claims after the Campbell Soup Company brought a challenge before the National Advertising Division (NAD)
DLA Piper
Belgium fittingly celebrated its national holiday with the entering into force of its new prospectus act.
Hogan Lovells
Challengers can reach scale seemingly overnight, forcing market change at a similar speed. Established business models are upended,
Global Advertising Lawyers Alliance (GALA)
Purpose of the Guidelines is to help online influencers, advertisers, agencies, media and platforms to protect the consumer, who has the right to always know clearly if a social media post is a commercial communication.
Van Bael & Bellis
However, the Recommendations only apply when two conditions are satisfied. First, the online influencer must receive compensation and, second...
Jones Day
On September 13, the Privacy Commission issued a press release (source documents in French and Dutch) about an ongoing investigation involving the direct marketing practices of a cable operator.
Global Advertising Lawyers Alliance (GALA)
On 27 April 2016, the Belgian self-regulatory advertising authority Jury on Ethical Practices in Advertising ("JEP") published its Recommendation on Native Advertising.
Van Bael & Bellis
On 16 November 2015, the Mons Court of Appeal (the "Court") handed down a judgment in a dispute between Verabel, a trademark holder, and Verandas Confort, which used the word 'Verabel' as a Google AdWord.
Van Bael & Bellis
On 25 November 2015, the President of the French-speaking section of the Brussels Commercial Court dismissed a cease-and-desist action brought by Ferrero, producer of Nutella®, against retailer Delhaize.
European Union
Van Bael & Bellis
The Commission had already accepted and made binding commitments offered by Paramount Pictures in July 2016.
Van Bael & Bellis
On 20 March 2019, the European Commission announced that it had issued a decision imposing a € 1.49 billion fine on Google for breaching Article 102 of the Treaty on the Functioning of the European Union.
Van Bael & Bellis
On 25 March 2019, the European Commission ("Commission") announced its decision to fine Nike € 12,555,000 for limiting the ability of licensees to sell licensed merchandising products to other EEA countries.
Van Bael & Bellis
The infringement lasted from 1 January 2014 to 31 October 2017.
Mayer Brown
On December 5, 2018, the General Court (Court) ruled in favor of the European Commission in a case brought by Bristol-Myers Squibb Pharma (BMS) ...
Van Bael & Bellis
On 25 July 2018, the Court of Justice of the European Union held in case C-129/17, Mitsubishi Shoji Kaisha Ltd & MCFE BV v. Duma Forklifts NV and GSI International BVBA, that the debranding and rebranding ...
Van Bael & Bellis
In reaching this conclusion, the Court referred to the Belgian regulatory framework which embraces the principle of "therapeutic freedom" which, as a rule, prohibits substitution in the deliverance of medicines.
Van Bael & Bellis
By order of 26 October 2017, the ECJ ruled that the Belgian prohibition on advertising for procedures relating to plastic surgery or non-surgical plastic medicine is compatible with Directive...
Van Bael & Bellis
The dispute concerned various marketing communications of Delhaize emphasising the absence of palm oil in its private-label hazelnut spread.
Van Bael & Bellis
In view of these arguments, the Court requested the ECJ to assess the compatibility of the Belgian measures within these three sets of EU rules.
Van Bael & Bellis
With reference to the case at hand, the ECJ found information concerning the difference in store sizes on which the price comparison is based to be material.
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