• Use Mark as an Adjective, rather than as a Noun or Verb
- Example: Please hand me a KLEENEX™ brand facial tissue.
- NOT: Please hand me a KLEENEX.
• Use Consistent Typeface to Represent Mark
• Provide Notice of Rights in Mark
- Unregistered marks: ™ or ℠
• Registered Marks: ® or “Registered in U.S. Patent and Trademark Office”
• Distinguish Mark from Surrounding Text by Using Different Type Style
• Place Mark Properly to Identify Goods or Services
- Goods: Place mark directly on goods (or on label or packaging)
- Services: Place mark on advertising or promotional materials
To find out more please access our IP Primer page.