• DOs and DON'Ts
- DO use the mark in an informational sense, rather than a commercial sense
- DO use the mark if the product or service would not be readily identifiable without the use of the mark
- DON'T use the mark in a way that is likely to cause confusion
- DON'T use more of the mark than reasonably necessary to identify the product or service
- DON'T do anything that would suggest sponsorship or endorsement by the trademark holder
• Examples of Proper Reference to the Products of Others
- Our software is compatible with the Microsoft WINDOWS™ operating system.
- We sell and service Toyota PRIUS™ automobiles.
- Nine out of ten kids prefer HERSHEY'S™ milk chocolate over ACME™ brand Brussels sprouts.
To find out more please access our IP Primer page.
