Now that ChatGPT has been shining its ever-present spotlight on AI for more than six months, it’s a good time to take stock of the current state of affairs. Here’s a status report on using generative AI for law firm marketing.

When a company closes its doors for the final time, it is not just the company’s directors and customers who are affected. Once trade has ceased, any employees employed by the business will automatically be made redundant; this does not mean, however, that these employees are left without any rights whatsoever going forwards.

Celebrating Excellence in Canadian In-House Counsel.

In the old days, a lot of legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy.

To thrive in your business you must TRULY know your audience. To do that, you must put yourself in the shoes of your target client or customer. And, the best way to do it is to build buyer personas for legal services you provide.

Explore the key elements of an effective website for law firms and why strong technical foundations are vital for driving affordable enquiries.

Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following 15 lead generation tactics can be used by law firms of all sizes and practice areas.