Second edition adds coverage for a dozen more countries, including UAE & Hong Kong
February 6, 2019, New York - The Global Advertising Lawyers Alliance ("GALA") announced today that it has just released the second edition of Advertising Law: A Global Legal Perspective. The book provides an overview of the laws governing advertising and marketing in more than 65 countries, from Argentina to Zimbabwe. The book - which is more than 1,000 pages long - is in two volumes.
In addition to updating the existing chapters, the second edition covers a dozen additional countries, including Bulgaria, Cyprus, the Dutch Caribbean, Egypt, Guatemala, Honduras, Hong Kong, Paraguay, Romania, Serbia, Slovakia, and the United Arab Emirates.
"We are very pleased to publish the definitive guide to advertising law around the world," said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA's Chairman. "We hope that this book becomes an invaluable resource to marketers as they market to consumers globally."
Organized by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.