The start of 2021 is distinguished by the implementation of the landmark China-European Union (EU) bilateral agreement on protecting 100 European Geographical Indications (GIs) in China and 100 Chinese GIs in the EU against usurpation and imitation.

According to the agreement, the Chinese GI products protected in the EU include Pixian Dou Ban (Pixian bean paste), Anxi Tie Guan Yin (Anxi oolong tea), Panjin Da Mi (Panjin rice) and Wu Liang Ye (Wuliangye liquor), while the EU list protected in China includes Cava (a wine from Spain), Champagne (a wine from France), Feta (a cheese from Greece), Irish whiskey, Munchener Bier (a beer from Germany).

Thanks to the agreement, GIs from both sides are protected in both markets where consumers can buy authentic Chinese or EU local products, most of which are wines, spirits and agricultural food products.

Besides the reciprocal trade benefits as well as introducing consumers to quality products from both sides, the agreement's implementation is expected to propel bilateral trade of high-quality products to new highs.

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