- Adv. Parag Kamani*
With the world having shifted gears from the physical format to the digital space – barring vinyl records that have shown a surprising resurgence in sales – monetisation opportunities, while they will always exist for content creators, appear to be miniscule, in comparison, in terms of making money in absolute terms. Nevertheless, with every individual now being provided a possibility of becoming a content creator, if the digital space is considered as ancillary income then, in a sense, the digital space serves a useful purpose of revenue enhancement.
While one can argue, virtually forever, about the scope of monetisation opportunities, let us consider such avenues that we tend to utilise now as a way of life: Google; YouTube; Facebook; YouTube; Instagram; Twitter; and LinkedIn, to name a few. With a combined subscription/viewership running into billions, most of these platforms provide users an opportunity of monetising content. While each platform has their own policy for doing so, the point of commencement is to fall under the category of "eligible creator" [or as defined by a similar nomenclature] and set up your very own channel. Once your channel meets the platform threshold, and your application adheres to platform policies and the inevitable Terms of Service, the process is usually complete.
Content creators can commence earning money through advertisements that appear alongside their content, from subscribers watching their content and, in some instances, through viewer-purchased "goods" such as channel memberships. Monetisation in the digital space has certainly gone beyond artificial intelligence.
(*The author has been part of the global Media & Entertainment industry for 30 years.)
Compiled by: Adv. Sachi Kapoor | Concept & Edited by: Dr. Mohan Dewan
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