Rapid technological development and globalisation have brought new challenges for the protection of personal data. The scale of collection and sharing of personal data has increased significantly. This has been spurred by the emergence of Artificial Intelligence (AI). AI is the development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. The contest for future markets is in full swing and organizations are in a tight race to develop better systems automation ahead of their competitors. By 2020, the expected turnover from AI technologies is estimated at a hefty sum of 21 billion Euros worldwide.

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