With the advent of social media, mobile technology and cloud services, information technology has taken on a totally new dimension with huge increases in the rate with which data is generated by organisations, individuals and through the multitude of sensors that are building the internet of things.

Individually these technologies have clearly moved out of the laboratory and past the adoption stage and the masses of varied data are starting to provide organisations with customer and behavioural insights that they had never had access to before.

2015 will see many more organisations embarking on a journey where data analytics take centre stage in shaping complex decisions.

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