The Privacy Collective, a Dutch consumer privacy non-profit organization, brought a class-action lawsuit in the Netherlands against tech giants Oracle and Salesforce, alleging that their practices in placing third party cookies to help track and target internet users breach privacy laws. The lawsuit seeks ?500 in compensatory damages for each user who did not consent to use of their sensitive personal data. The total aggregate value of the lawsuit may amount to ?10 billion due to the large volume of potentially affected data subjects.

A similar case is expected to be filed in the United Kingdom. Both Oracle and Salesforce denied the allegations and said that they implemented a GDPR compliance policy to protect users' personal data.

CLICK HERE to read the Privacy Collective's press release.

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