On April 15, 2020, the Information Commissioner's Office (ICO), the U.K.'s data protection authority, issued further guidance on its regulatory approach during the global COVID-19 pandemic. The ICO confirmed that its approach "has always been to be a pragmatic and proportionate regulator," and that in the current public health emergency it will continue to safeguard information rights in an "empathetic" way. The ICO's efforts during the pandemic will focus on the most serious challenges and greatest threats to the public. The updated guidance states that the regulator will take firm action against those seeking to exploit the pandemic through misusing personal information or nuisance calls.

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